University Guides Recent
Strategic Management: Using SWOT and PESTEL for Institutional Analysis
Institutions do not exist in a vacuum. Whether it is a University Department or a Government Parastatal, success depends on understanding the "External Environment." This is where SWOT and PESTEL analysis come in.
### PESTEL: The Big Picture
Before looking inward, look outward. PESTEL tracks **Political, Economic, Social, Technological, Environmental, and Legal** factors. For example, how does a new government tax policy (Economic) or a shift in remote learning (Technological) affect your institution?
### SWOT: The Internal Audit
Once you know the environment, you look at your **Strengths, Weaknesses, Opportunities, and Threats**. A great strategic plan uses Strengths to grab Opportunities and builds defenses against Threats. We assist institutional leaders and MBA candidates in conducting these deep-dive analyses to produce strategic documents that lead to real growth and sustainable funding.
### PESTEL: The Big Picture
Before looking inward, look outward. PESTEL tracks **Political, Economic, Social, Technological, Environmental, and Legal** factors. For example, how does a new government tax policy (Economic) or a shift in remote learning (Technological) affect your institution?
### SWOT: The Internal Audit
Once you know the environment, you look at your **Strengths, Weaknesses, Opportunities, and Threats**. A great strategic plan uses Strengths to grab Opportunities and builds defenses against Threats. We assist institutional leaders and MBA candidates in conducting these deep-dive analyses to produce strategic documents that lead to real growth and sustainable funding.